A knowledge gap threatens the mid-market’s ability to compete, and it’s the reason a Sustainability Boot Camp is aimed squarely at their business leaders.

For years global brands have used sustainability for competitive advantage and are now turning to suppliers to advance their sustainability goals. Meanwhile, savvy competitors use sustainability to respond to these customers, reduce costs, innovate into new markets and form lasting bonds with shareholders and employees.

Mid-market companies being left behind
The mid-market continues to watch from the sidelines. “The unspoken reason is that most leaders–Presidents, CEOs, boards, and their executive teams–don’t have the time to get the knowledge they need to move forward’’, says Susan Sheehan, President, Leapfrog Sustainability Inc.

A leadership knowledge gap
This seven-hour program is desperately needed to bridge the leadership gap. Leaders don’t have time to sort through the maize of sustainability material in the public domain. There’s no shortage of training for hands-on sustainability professionals. But there’s limited options for the leaders themselves. “For a leader seeking a fast but effective strategic perspective, there’s a serious gap and urgent need,” says Liza Horowitz, VP Sustainability, BMIR.

To address this gap, Leapfrog Sustainability Inc., Herman Miller Canada, Canadian Manufacturing and BMIR collaborated, with thanks to the Centre for Environment, University of Toronto, on a one-day boot camp for business leaders. The first session goes live February 22. at Roman School of Business,
Room 30, 117 St. George Street
Toronto, Ontario

For more information or to register, contact Susan Sheehan of Leapfrog Sustainability Inc. at 416-708-2164 This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Parnters in Project Green memebers recieve a 20 per cent discount - use the coupon code BOOTCAMP2012.

Leapfrog Sustainability Inc. helps companies secure the benefits that global brands have enjoyed from sustainability strategies for years – cost savings, customer loyalty, brand premium, product innovation and employee retention. Its expert consortium delivers leadership training, audits, planning, funding, execution, clean technology implementation, process improvements and marketing communications/reporting.

Canadian Manufacturing is the industrial news and information hub for Canada. Its online publications include 10 of the most-read industrial magazines. Canadianmanufacturing.com is the only source of daily industry-focused news in Canada.

The Centre for Environment, University of Toronto serves as a hub to direct students, faculty and the community at large to environmental initiatives across the three campuses of the university. In addition, distance education and certificate programs provide opportunities for professional development, as do leading-edge workshops and seminars in areas such as Environmental and Carbon Finance, the Value of Water and Sustainable Information Technology.

Herman Miller, Inc., works for a better world around you. We do this by designing furnishings and related services that improve the human experience wherever people work, heal, learn, and live. Our curiosity, ingenuity, and design excellence create award-winning products and services. These, along with our innovative business practices and a commitment to responsible leadership, have established us as an admired global company.

Bryan Mills Iradesso is a fully integrated corporate, marketing, sustainability and investor relations communications firm with offices in Toronto and Calgary. 
BMIR creates innovative, award-winning sustainability communications solutions tailored to the specific needs of clients.