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Sustainable Community Economic Development

Within the eco-business zone, Partners in Project Green will be demonstrating an innovative approach to retaining and growing local business, as well as continuing to attract progressive new business.

Partners in Project Green will meet local economic development objectives by boosting green business practices and stimulating eco-business practices to create a competitive advantage for the region. The area will support a range of other economic development activity, such as partnerships between businesses, increased social networking and trade opportunities, workshops and training events.

Over time, the eco-business approach creates more financially, aesthetically, and socially attractive areas for doing business. For example green buildings will benefit tenant and building owner bottom lines and create more productive work places. The result provides a significant incentive for businesses to stay and grow, and attracts new progressive industries to the area.

Green Technologies & Innovation

Creating the eco-business zone is a strategic means for attracting new green technology production facilities. This innovative region will feature a regulatory environment that not only improves overall performance in the area, but that also facilitates the integration of new and green technologies. The high profile of an eco-business environment helps capture the attention of green technology industries and related businesses, providing an attractive region for investment. The eco-business zone will offer a large ‘showroom’ for new innovative green technologies.

Similarly, the eco-business zone is an ideal location for piloting green technologies and infrastructure solutions, such as wastewater or pallet cascades, by-product exchanges, etc.

Marketing Green

Customers and suppliers are demanding that businesses ‘go green’. By being part of the eco-business zone, businesses will be able to add another dimension to their green marketing. The region will also gain a marketing edge, using the Partners in Project Green brand, to differentiate it from the competition.

Municipalities and economic development agencies can promote the region as a progressive and competitive area for doing business. And as consumers continue to shift towards supporting greener business practices, businesses in the project green area have a ‘green’ advantage they can integrate into their own marketing efforts.

 

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The Green Advantage

CEOs and business leaders expressed support for a green advantage in a new report: 63% of CEOs view green buildings as tool in market differentiation; 64% of large companies see green building as tool for competitive advantage. Source: Greening of Corporate America SmartMarket Report. McGraw Hill Construction and Siemens Engineering, 2007

A recent Business Week article notes changing consumer preferences in the Millenial Generation (13-25 yr old): 89% likely to switch brands to support a cause (given equal price/quality); 74% are more likely to pay attention to message of companies committed to a cause; 69% consider company’s social commitment when deciding where to shop.